Wednesday, January 12, 2011
Trends in Napa Wine Country Tours
Napa wine country tours with an established wine tourism base have employed certain type of programs and events which are now considered to getting started. These include:
Provincial website& Brochure: Listing the names and descriptions of the wineries; what makes the region exceptional; local restaurants, hotels, other helpful tourist information.
Wine Activities: Special proceeding schedule throughout the year to draw visitors to the region. Traditional events include gather parties, food and wine celebrations, such as chocolate and wine in Valentine’s Day; barrel tasting; grape stomping; release parties, music and wine festivals.
Partnership with wine tour operators: Relationships with tour operators to take visitors to the region. This is especially important if the wine region is far away from major city or other tourist attraction.
Passport line up: A program where the visitors collect a small “passport” card which is stamped by particular winery they visit. These visitors will receive discount coupons, on merchandise such as hat or T-shirt or some other memento to celebrate their wine Country Tours.